More Than A Wallet: How Wallets¹ Move With You.

Athlete* → Wallets¹

As a Portland creative, I’ve worked on dozens of Nike projects over the years and become all too familiar with Nike-isms—from Keep It Tight to the subtle but powerful asterisk (*) attached to the word Athlete.

Nike’s Athlete* isn’t just about sports—it’s about redefining movement. "If you have a body, you are an athlete," as Bill Bowerman famously said. The asterisk expands the definition. It includes everyone. It’s about potential, not just performance.

At db clay, we see Wallets¹ the same way. Shhhh 🤫, yes, I may have borrowed this device from the Swoosh—but reimagined for an entirely different category.

To me, Wallets¹ aren’t just objects. They’re little portals into your life itself. It’s not just about stashing cash or cards or crypto—it’s about:

💡 Exchanging Value
🔑 Accessing Opportunities
📂 Optimizing Your World

Some wallets are leather. Some are digital. Some are Duct Tape. Some live in pockets. Some live in the cloud. But if you interact, transact, or navigate the world, you have a Wallet¹. Unless you're lucky enough to be offline and offgrid!

For us, the ¹ expands the definition and bridges the gap between physical and digital. It challenges what a wallet can be and what it can empower.

Because just like movement, value exchange isn’t static. It flows. It evolves. And Wallets¹ move with you. "Your wallet for life" as we like to say. That’s where wallets move beyond identity and utility—and into meaning.

💛 Garett