Dipping Our Toes Back Into Wholesale.

It’s been 15+ years since we last sold products to retail stores. A lot has changed—or has it? As we explore wholesale again for our brand, here are a few things we’re thinking about:

🔹 Platforms & Marketplaces:

On a friend’s recommendation, we set up a wholesale storefront on Faire.com. The process was seamless, built-in traffic is a plus, but they take a 15% cut of sales, which seems reasonable given the platform’s reach.

🔹 Tradeshows:

Back in the day, we’d hit Vegas, New York, etc. multiple times a year for gift and fashion tradeshows. Do buyers still travel to shows, or have digital line sheets and virtual outreach replaced the need for in-person events? TBD.

🔹 Sales Reps & Distributors:

With a small product line and limited SKUs, we’re debating whether to go solo or align with an established showroom/sales rep. Would love to explore how others are approaching this today. Will report back.

🔹 Pricing & Terms:

The old wholesale model was keystone (50% of MSRP). Does that still hold? Who typically covers shipping? What are reasonable minimum order quantities (MOQs) these days?

The good news—we just landed my first handful of stores in Portland this week—excited to share more soon. Next step: expanding to specialty gift shops, museum stores, and fashion boutiques across the U.S.A. to begin. Then international.

💛 Garett