Breathing New Life Into Our Heritage Brand.

I just got word—over 600lbs of Duct Tape is en route from our factory on the East Coast. It’s been a long time coming.

For those who know, we’ve been quietly rebuilding our wallet company. Our first product is a throwback to how it all began: Duct Tape Wallet Kit

Above, I wanted to share this quick animation to celebrate the new sub-brand and product identity. And... a few thoughts for why I’m doing this 🙂

Learning By Doing.
One reason I created DTWK was to give myself a vehicle for learning new skills and experimenting with ideas. For example, I’ve been curious to learn motion design—the animation above is one of my first crude attempts. DTWK is a creative playground for me, a chance to build without being overly precious.

Make Products Again.
It’s been over 15 years since I shipped a physical product. We once sold in hundreds of stores globally—the world has changed. But making real products today is still incredibly hard. I’ll be sharing insights from this process—like sourcing domestically vs. internationally.

Collaborate With Fun People.
Lastly, I wanted an excuse to collaborate with smart, kind, creative humans. Huge shoutout to Kate Carter and the team at Saint Friend for helping bring the DTWK brand identity to life. As well as the wildly creative Dan Saelinger for creating some pretty stunning photos.

I hope you enjoy as things begin to rollout.

💛 Garett